Best Event Sponsorship

This award recognises the outstanding event sponsorship executed in Ireland over the last 12 months. The category is open to any type of event sponsorship, including but not limited to music, sport, cultural, community, business, and general events. Judges will be looking for a strong partnership built on mutual objectives, demonstrating creativity and innovation in engagement, and delivering clear, measurable results that show the partnership has achieved the outcomes sought. Entry is by a 5-page A4 submission; Please address the key criteria set out below and include any supporting materials, such as photos and videos, within the document. Ensure that any videos are provided in a link format.

• Organisation Background: For both the Rightsholder/Event Organiser and the Sponsor, please outline when the organisations were established, the sectors they operate in, the number of employees, and their full sponsorship portfolios.
• Sponsorship(s): Please describe the sponsorship(s) you are submitting, including how long it has been in place, the category, sponsorship level, and any unique features.
• Objectives: What are the objectives of the sponsorship? For example: connecting with a specific audience, positioning the brand in a new market, launching a brand, communicating key messages, etc. What metrics are used to measure its success?
• Execution: Outline how these objectives were met, including details on how the sponsorship was activated. Please include creative examples of activation and/or engagement with the target audience.
• Innovation: Demonstrate the innovative aspects of this sponsorship. How is this partnership delivering beyond traditional sponsorships?
• Outcome & Results: Outline why it is the best sponsorship of its kind in Ireland, detailing the benefits it brings to all parties. Please provide details of the outcomes, such as audience feedback, differentiation, brand health, media coverage, etc.