Best Live Brand Event

This award will recognise the live event organised between June 2019 - March 2020 that was designed to further the client's brand by building brand loyalty, increasing sales, or launching a new product.

Examples of organisations that should enter: PR agencies, event management companies, live event promoters.

Entry is by a 5 A4 page submission: The judges would like to see hard evidence of commercial and creative success. Please address the key criteria set out below, backed up by photos (4 minimum), laying out any additional info (e.g. videos etc) in a clear manner.

• Event Information: rationale for the event, name, and description of the body on whose behalf you provided the event, what objectives did the client set, who were the team who worked on the event.

• Budget: Please specify the event budget, any creative uses of same.

• Delivery & Execution: what were your concepts and how did you fulfil the objectives set out, highlight any exciting features, outline any special challenges faced and resolutions, how was the event marketed and promoted.

• Achievements & Outcomes: what press coverage was generated, what was the profile and number of attendees and what feedback was received from the client and attendees.

• Innovation: Please detail any innovations that you introduced through this project.

• Sustainable Practices: Outline the steps taken to improve energy efficiency and reduce the carbon footprint of the event(s), backed up with stats and facts where possible.

• Include any other relevant statements or facts which support your entry.